Patagonia Tees (2015-16)
Balancing the technical and outdoor spirit of Patagonia with its mission to save the planet and their authentic California roots, concepted and created a broad offer of seasonal artwork that visually expresses the passions and convictions of Patagonia’s core community of Dirtballs, and embodies the brand’s Leave No Trace and Live Simply ethos.
Role: Graphic Designer
Thanks: Chris Teig
Art Director (2016-2020)
Quiksilver has built a legacy of supporting the creative and visual arts through the visualization of youth and coastal-culture for over 50 years. So it was an honor to be Global Art Director and to lead a team of 8 artists for this legendary brand. In my tenure, I built the seasonal art direction for the brand and led brand-wide creative initiatives with broad marketing applications across Snow, Surf, Skate and Lifestyle categories and lived globally across ecomm, social and retail platforms. In addition, I kept my tools sharp by designing for key special projects and brand initiatives.
Role: Art Director, Head of Art
Thanks: Ronnie Reyes, Damien Roy, Bruno Fistie, Yan Dillenschneider, Rhys Thomlinson, Alex Krastev, Jason Cruz, Claire Montagne, Luke Duchateau
Safari Special x Buck Mason (2022)
Tim Martin is an engineer, builder and serial entrepreneur from Los Angeles, California. He came to me with his dream to re-build and race a period-correct, late 60’s Meyers Manx dune buggy in the upcoming 55th Anniversary of the Mexican 1000. Armed with a box of vintage dune buggy magazines, race ephemera and no shortage of stories from interviews and discussions, Martin tasked me with helping me create the branding, identity and graphics for his passion project. Through sketches, drafts, and creative discussion the final creative was rooted in authentic, south-of-the-border mystique and pays homage to the pioneers of this fascinating sport. Before long, sponsors were painted in livery on the race vehicle and a buzz has grown around the Safari Special brand, attracting the attention of partners Buck Mason, Madre Mezcal, and other tastemaker businesses.
Role: Creative Director, Head of Art
Thanks: Tim Martin, Stefan Wigand
Senior Design Director, Art + Graphics (2020-21)
As Senior Design Director, Graphics with Old Navy, Gap, Inc., I led a department of 25 seasoned artists and graphic designers by creative directing brand initiatives, leading seasonal art direction across 8 unique product categories, and raising creative benchmarks for the department at-large in a bid to connect in a more authentic, inspired and brand-proud way with the Old Navy core consumer.
Role: Senior Design Director, Head of Art
Thanks: Sarah Holme, Kelly Blumberg
Vote Campaign (2020)
In anticipation of the 2020 US Presidential Election and in support of a larger collaboration with Weidden + Kennedy entitled “WESA: We Can, We Will, We Are Change” that features celebrities Rupaul and Katie Holmes, lead a team of artists to concept and create a collection of politically-motivated marketing and product assets that celebrate democracy, inclusion and a brand-wide initiative to promote record-breaking voter turnout.
Role: Art Director, Head of Art
Thanks: Kelly Blumberg, Clinton Reno, Jessica Nam, Alix Sorrell, Jesse Parrotti
Birdwell Beach Britches (2015-16)
In 1961, Carrie Birdwell Mann transformed her small California home into a sewing room, launching Birdwell Beach Britches, a pioneer in surf specialty wear. And for more than 50 years, Birdwell has made purpose-built apparel that lasts generations. For this opportunity, I partnered with leaders to expand on the story of this legendary brand and the antics of their beloved mascot, “Birdie,” thus bringing the iconic brand to a new generation of surfers and coastal enthusiasts.
Role: Art Director, Graphic Designer
Thanks: Bill Carney, Brian Antosz
